You versus the Homebuyers driving thru your neighborhoods who are ignoring your Sales Center. Round 1 You vs. Independent HomeBuyers- You decide while sitting in your Sales Center, “That’s it. No more inventory take-ones in the street-side box. Drive-buyers will HAVE to stop into the sales center to find out available inventory and prices.” […]
You’re not to blame – Amazon is! Buyers today are spoiled by the Amazon journey which: Involves an order-taker/shopping cart, not a salesperson Provides on-demand research, comparisons and decision-making Shares testimonials, data and upselling options in one spot Again, without a salesperson’s involvement. Recognizing this, most industries are looking for ways to provide an alternative […]
SAFE UNATTENDED ACCESS Does that sound like an oxymoron to you? How can a builder provide the public unattended access to locked new spec homes yet still keep the homes secure? Isn’t that asking for trouble? “Yes, back in the old days when you left your specs open all day to the public, theft and […]
Your Lead Collection is Fowl At last month’s TecHome Builder Summit 2019 in the DC area, Lynne Davis of NterNow showed just how feather-weight builders’ lead capture efforts are. “If we were teachers with students consistently scoring in the 60% or less range, we’d all be fired,” Davis said once off the podium. Take care […]
A Very Good Question As the year comes to an end, Holiday celebrations offer a chance to reflect on the year’s work. So we look back to one of our favorite encounters in the last quarter of the year. A recent podcast by Kevin Oakley of Do You Convert asked this very important question: “Unattended […]
How do we continue to enhance the independent access experience for home buyers? Well, we upgrade our to high-tech locks! We are so excited to get our new locks from Lockly to our builders! NEW LOCKS Here are some fun pictures of the SecureLatch locks we now have available. We’re shipping like crazy! Fortunately, more […]
Reading NAHB’s Housing Headlines make you want to cry? Is it a trend or a cycle? Should we build aggressively or tentatively? What should we do about pricing? As an industry, we’ve been thru lots of corrections, if that’s what this is. As people, we can easily talk ourselves into fearful positions– like after 911 […]
Then why lock up YOUR product, forcing customers to peer in the windows or ask an agent to escort them thru your spec homes? Here’s why this customer journey is flawed and why offering alternative customer journeys with technology-driven do-it-yourself strategies will help you create happy buyers and can sell more houses. Offering Buyers to […]
IBS is This Week – Come see us! Want a demo of NterNow’s secure access system that accelerates sales of hard-to-sell homes? Come by our demo table in the BDX booth 5071W and see why Ashton Woods, Dunhill Homes, Lennar, The Providence Group, Bloomfield Homes, Pulte Group, John Wieland Homes and others depend on NterNow! […]
Changes in the process of shopping for a new home is calling for builders to change their sales strategy. More and more, after researching homes on the internet, homebuyers take to their cars and drive-by the homes in which they are most interested. They are independent home-shoppers on wheels, often with a Ipad or phone […]
