Takeaways From the Zillow Consumer Housing Trends Report 2019 for New Construction The current New Home Buyer Journey is in a state of flux. The Report makes clear that builder’s sales strategies should be as extensive and varied as possible. Consider these consumer data points– New home buyers are most likely in the Millennial or […]
Home Shopper Wanted More This morning our receptionist received a call from a new home shopper asking why the subdivision she was visiting was not found on the NterNow App map. With the wonders of the NterNow app’s map, they had visited all the properties in their price range, in their desired location, and wanted […]
“Are these two roles blurred in your homebuilding operation? “ Kimberly Mackey, Anya Chrisanthon and Quint Lears presented a terrific roundtable discussion about these two roles. “And who’s job is it? “ Usually BOTH, with one being the leader and the other the collaborator. Kimberly stressed that it’s best if the roles are not blurred but kept […]
You versus the Homebuyers driving thru your neighborhoods who are ignoring your Sales Center. Round 1 You vs. Independent HomeBuyers- You decide while sitting in your Sales Center, “That’s it. No more inventory take-ones in the street-side box. Drive-buyers will HAVE to stop into the sales center to find out available inventory and prices.” […]
You’re not to blame – Amazon is! Buyers today are spoiled by the Amazon journey which: Involves an order-taker/shopping cart, not a salesperson Provides on-demand research, comparisons and decision-making Shares testimonials, data and upselling options in one spot Again, without a salesperson’s involvement. Recognizing this, most industries are looking for ways to provide an alternative […]
SAFE UNATTENDED ACCESS Does that sound like an oxymoron to you? How can a builder provide the public unattended access to locked new spec homes yet still keep the homes secure? Isn’t that asking for trouble? “Yes, back in the old days when you left your specs open all day to the public, theft and […]
Your Lead Collection is Fowl At last month’s TecHome Builder Summit 2019 in the DC area, Lynne Davis of NterNow showed just how feather-weight builders’ lead capture efforts are. “If we were teachers with students consistently scoring in the 60% or less range, we’d all be fired,” Davis said once off the podium. Take care […]
A Very Good Question As the year comes to an end, Holiday celebrations offer a chance to reflect on the year’s work. So we look back to one of our favorite encounters in the last quarter of the year. A recent podcast by Kevin Oakley of Do You Convert asked this very important question: “Unattended […]
How do we continue to enhance the independent access experience for home buyers? Well, we upgrade our to high-tech locks! We are so excited to get our new locks from Lockly to our builders! NEW LOCKS Here are some fun pictures of the SecureLatch locks we now have available. We’re shipping like crazy! Fortunately, more […]
Reading NAHB’s Housing Headlines make you want to cry? Is it a trend or a cycle? Should we build aggressively or tentatively? What should we do about pricing? As an industry, we’ve been thru lots of corrections, if that’s what this is. As people, we can easily talk ourselves into fearful positions– like after 911 […]