Mike Lyon of Do You Convert talked in the IBS* 2016 Master Session about lead nurturing and gave a step-by-step outline for online and NterNow type leads– These leads may be 12 months out from buying and they have reached out to you during their research period via an Internet form, email, call or became […]
2016 Customer Interaction Statistics & Strategies
Here are the Updated Customer Interaction Stats and Strategies from Myers Barnes in IBS* 2016 Sales Center: 75% of prospects start researching one full year before they walk into a sales model. Per Google, 2 out of 3 prospects do not just check out your main website but also use Facebook to gather info about […]
8 Trends for 2016 Move-Up Homes
From an IBS*2016 panel of builders, architect and interior designers: The first thing mentioned — Storage is extremely important for the move-up buyer. Walk up attics, closets behind swinging out bookcases, additional storage off the back of garages. Any clever storage space counts with buyers, even in blind columns. Avoid single use spaces. No “offices, […]