The U.S. housing market has experienced a significant shift. New construction home inventory has risen due to higher interest rates and increased home prices, and builders are facing new challenges in attracting and converting potential buyers. This evolving landscape has led to a surge in demand for innovative solutions like NterNow’s self-touring services, which offer a convenient and flexible way for prospects to view homes on their own schedule. With the growing popularity of self-touring options, it’s natural that some misconceptions about NterNow have begun to circulate. As marketing managers for new construction home builders, it’s crucial to have accurate information about the tools and services available to you. Let’s address some common myths about NterNow and reveal the truth behind them:
Myth 1: NterNow is expensive
Reality: NterNow offers a cost-effective solution for builders, with pricing that’s nearly half that of our competitors. This affordability allows you to maximize your marketing budget while still providing a cutting-edge self-touring experience for potential buyers.
Myth 2: Buyers need to download a mobile app
Reality: NterNow provides a builder-branded web experience that works seamlessly on both mobile devices and desktop computers. This flexibility ensures that potential buyers can access your properties through their preferred platform, reducing barriers to entry and increasing engagement. While we do offer a mobile app for convenience, it’s not a requirement.
Myth 3: Builders must use NterNow proprietary hardware
Reality: NterNow is designed to work with your existing home infrastructure. We’re compatible with any z-wave, Wi-Fi, or alarm system you currently use. If you haven’t yet invested in smart locks, don’t worry – we can provide them for you. We also have options for those not wanting to rely on smart home tech. This adaptability means you can implement NterNow without overhauling your current setup.
Myth 4: NterNow doesn’t integrate with your CRM
Reality: We understand the importance of seamless data flow in your marketing and sales processes. That’s why NterNow integrates with all major CRMs, including Lasso, Hubspot, Salesforce, and even custom CRM solutions. This integration ensures that the valuable lead data collected during self-tours is automatically synced with your existing systems, streamlining your follow-up sales process.
Myth 5: NterNow integrates AI in follow-up
Reality: While we do offer the capability for automated text messages, we believe in the power of human connection. NterNow is designed to complement your sales team’s efforts, not replace them. We expect you to trust your salespeople to do what they do best – build relationships and close deals. Our system provides them with the information they need to make meaningful connections with prospects.
Myth 6: NterNow will resell your data
Reality: We take data privacy and security very seriously. NterNow will never resell your customer or builder data. The information collected through our platform is solely for your use in nurturing leads and improving your sales process. You can trust that your valuable data remains confidential and protected.
As the new construction home market adapts to changing economic conditions, tools like NterNow become increasingly valuable for marketing managers looking to maximize exposure and engagement with potential buyers. With more buyers interested in new construction than ever before, NterNow provides a low barrier of entry to anyone who’s been thinking of buying a new home. By dispelling these common myths, we hope to provide you with a clear understanding of how NterNow can enhance your marketing efforts, streamline your sales process, and ultimately help you navigate the challenges of a shifting real estate landscape.
NterNow offers an affordable, flexible, and integrated solution that respects your existing systems and processes while providing the innovative self-touring capabilities that today’s home buyers demand. As you consider ways to adapt your marketing strategy to the current market conditions, we invite you to explore how NterNow can help you showcase your models & inventory effectively and efficiently, turning increased supply into successful sales!