{"id":1834,"date":"2020-01-08T14:26:58","date_gmt":"2020-01-08T20:26:58","guid":{"rendered":"https:\/\/nternow.com\/?p=1411"},"modified":"2020-03-24T20:19:57","modified_gmt":"2020-03-24T20:19:57","slug":"your-marketing-is-great-but-your-lead-collection-clucks","status":"publish","type":"post","link":"https:\/\/nternow.com\/your-marketing-is-great-but-your-lead-collection-clucks\/","title":{"rendered":"Your Marketing is Great But Your Lead Capture Clucks"},"content":{"rendered":"
At last month\u2019s TecHome Builder Summit 2019 in the DC area, Lynne Davis of NterNow showed just how feather-weight builders\u2019 lead capture efforts are.\u00a0 <\/span><\/span><\/p>\n \u201cIf we were teachers with students consistently scoring in the 60% or less range, we\u2019d all be fired,\u201d Davis said once off the podium.\u00a0<\/span><\/p>\n NterNow provides instant home access to \u201cdrive-buyers\u201d checking out your communities and your spec homes online and by car.\u00a0 <\/span>Davis has collected industry-leading data about the drive-buyer\u2019s journey where traditional collection efforts fall short.\u00a0<\/span><\/p>\n When collected, drive-buyers enter at the top or bottom of your sales funnel.\u00a0According to Spencer Powell of Builder Funnel on Kimberly Mackey\u2019s New Homes Solutions vlog:<\/a>\u00a0s<\/span>ome will buy in 8 weeks, others in 18 months .\u00a0 <\/span>Consistent capture and nurturing of drive-buyers hatches tomorrow\u2019s sales.<\/span><\/p>\n How important is capturing drive-buyers?\u00a0 <\/span>Here are some figures that can change the trajectory of your in-community sales activities in 2020–<\/span><\/p>\n Lead collection data shows for every buyer\u2019s agent who registers in your sales center or visits one of your locked spec homes with a buyer, builders collect 3x-5x more drive-buyer leads:\u00a0<\/span><\/p>\n An NterNow lock was installed on a closeout home south of Atlanta. In 3 months, the builder collected 17 buyer agent leads and 81 drive-buyers without buyer’s agents accompanying them.\u00a0 <\/span>That\u2019s 4 drive-buyers for every visiting buyer\u2019s agent. <\/span><\/p>\n If the builder had only employed the traditional method of selling a close-out home, the results would have been minimal.\u00a0 About 17 buyer agent showings and about 1 lead per week from prospects calling to set appointments to see the home.\u00a0 Let’s compare t<\/span>hese 29-30 leads collected using traditional means with the 98 leads captured with NterNow (17 agents and 81 drive-buyers).\u00a0<\/span><\/p>\n While on average it takes thousands of internet hits to make a sale, every 45 NterNow captured drive-buyers produces a sale.\u00a0 <\/span><\/span><\/p>\n Watch your sales results take off with stronger lead capture!\u00a0<\/span><\/p>\n Your Lead Collection is Fowl At last month\u2019s TecHome Builder Summit 2019 in the DC area, Lynne Davis of NterNow showed just how feather-weight builders\u2019 lead capture efforts are.\u00a0 \u201cIf we were teachers with students consistently scoring in the 60% or less range, we\u2019d all be fired,\u201d Davis said once off the podium.\u00a0 Take care […]<\/p>\n<\/h4>\n
Take care of Drive-buyers Better than Mother Hen and Hatch a Plan to Collect Your Drive-buyers.<\/h4>\n
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You’ll Crow Over These NterNow Results<\/h4>\n
Example:\u00a0 <\/span><\/span><\/h6>\n
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Another way to look at this data:<\/span><\/h4>\n
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How many drivebuyers does it take to yield a sale?<\/span><\/h4>\n
For more information about NterNow, visit us at Sales Central (S219) at IBS 2020 in Las Vegas or visit www.nternow.com\u00a0<\/a><\/span><\/strong><\/h5>\n","protected":false},"excerpt":{"rendered":"