{"id":1834,"date":"2020-01-08T14:26:58","date_gmt":"2020-01-08T20:26:58","guid":{"rendered":"https:\/\/nternow.com\/?p=1411"},"modified":"2020-03-24T20:19:57","modified_gmt":"2020-03-24T20:19:57","slug":"your-marketing-is-great-but-your-lead-collection-clucks","status":"publish","type":"post","link":"https:\/\/nternow.com\/your-marketing-is-great-but-your-lead-collection-clucks\/","title":{"rendered":"Your Marketing is Great But Your Lead Capture Clucks"},"content":{"rendered":"

<\/h1>\n

\"\"Your Lead Collection is Fowl<\/h1>\n

At last month\u2019s TecHome Builder Summit 2019 in the DC area, Lynne Davis of NterNow showed just how feather-weight builders\u2019 lead capture efforts are.\u00a0 <\/span><\/span><\/p>\n

\u201cIf we were teachers with students consistently scoring in the 60% or less range, we\u2019d all be fired,\u201d Davis said once off the podium.\u00a0<\/span><\/p>\n

<\/h4>\n

Take care of Drive-buyers Better than Mother Hen and Hatch a Plan to Collect Your Drive-buyers.<\/h4>\n

NterNow provides instant home access to \u201cdrive-buyers\u201d checking out your communities and your spec homes online and by car.\u00a0 <\/span>Davis has collected industry-leading data about the drive-buyer\u2019s journey where traditional collection efforts fall short.\u00a0<\/span><\/p>\n

When collected, drive-buyers enter at the top or bottom of your sales funnel.\u00a0According to Spencer Powell of Builder Funnel on Kimberly Mackey\u2019s New Homes Solutions vlog:<\/a>\u00a0s<\/span>ome will buy in 8 weeks, others in 18 months .\u00a0 <\/span>Consistent capture and nurturing of drive-buyers hatches tomorrow\u2019s sales.<\/span><\/p>\n

How important is capturing drive-buyers?\u00a0 <\/span>Here are some figures that can change the trajectory of your in-community sales activities in 2020–<\/span><\/p>\n

<\/h4>\n

You’ll Crow Over These NterNow Results<\/h4>\n

Lead collection data shows for every buyer\u2019s agent who registers in your sales center or visits one of your locked spec homes with a buyer, builders collect 3x-5x more drive-buyer leads:\u00a0<\/span><\/p>\n

Example:\u00a0 <\/span><\/span><\/h6>\n

An NterNow lock was installed on a closeout home south of Atlanta. In 3 months, the builder collected 17 buyer agent leads and 81 drive-buyers without buyer’s agents accompanying them.\u00a0 <\/span>That\u2019s 4 drive-buyers for every visiting buyer\u2019s agent. <\/span><\/p>\n

<\/h4>\n

Another way to look at this data:<\/span><\/h4>\n

If the builder had only employed the traditional method of selling a close-out home, the results would have been minimal.\u00a0 About 17 buyer agent showings and about 1 lead per week from prospects calling to set appointments to see the home.\u00a0 Let’s compare t<\/span>hese 29-30 leads collected using traditional means with the 98 leads captured with NterNow (17 agents and 81 drive-buyers).\u00a0<\/span><\/p>\n

<\/h4>\n

How many drivebuyers does it take to yield a sale?<\/span><\/h4>\n

While on average it takes thousands of internet hits to make a sale, every 45 NterNow captured drive-buyers produces a sale.\u00a0 <\/span><\/span><\/p>\n

Watch your sales results take off with stronger lead capture!\u00a0<\/span><\/p>\n

For more information about NterNow, visit us at Sales Central (S219) at IBS 2020 in Las Vegas or visit www.nternow.com\u00a0<\/a><\/span><\/strong><\/h5>\n","protected":false},"excerpt":{"rendered":"

Your Lead Collection is Fowl At last month\u2019s TecHome Builder Summit 2019 in the DC area, Lynne Davis of NterNow showed just how feather-weight builders\u2019 lead capture efforts are.\u00a0 \u201cIf we were teachers with students consistently scoring in the 60% or less range, we\u2019d all be fired,\u201d Davis said once off the podium.\u00a0 Take care […]<\/p>\n

Read More…<\/a><\/p>\n","protected":false},"author":2,"featured_media":1802,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[4],"tags":[],"acf":[],"yoast_head":"\nYour Marketing is Great But Your Lead Capture Clucks - NterNow<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nternow.com\/your-marketing-is-great-but-your-lead-collection-clucks\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Your Marketing is Great But Your Lead Capture Clucks - NterNow\" \/>\n<meta property=\"og:description\" content=\"Your Lead Collection is Fowl At last month\u2019s TecHome Builder Summit 2019 in the DC area, Lynne Davis of NterNow showed just how feather-weight builders\u2019 lead capture efforts are.\u00a0 \u201cIf we were teachers with students consistently scoring in the 60% or less range, we\u2019d all be fired,\u201d Davis said once off the podium.\u00a0 Take care [...]Read More...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/nternow.com\/your-marketing-is-great-but-your-lead-collection-clucks\/\" \/>\n<meta property=\"og:site_name\" content=\"NterNow\" \/>\n<meta property=\"article:published_time\" content=\"2020-01-08T20:26:58+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-03-24T20:19:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/nternow.com\/wp-content\/uploads\/2020\/01\/IMG_4599.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"lynne\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"lynne\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/nternow.com\/your-marketing-is-great-but-your-lead-collection-clucks\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/nternow.com\/your-marketing-is-great-but-your-lead-collection-clucks\/\"},\"author\":{\"name\":\"lynne\",\"@id\":\"https:\/\/nternow.com\/#\/schema\/person\/180e0dd50d487647cb5e771afef815b3\"},\"headline\":\"Your Marketing is Great But Your Lead Capture Clucks\",\"datePublished\":\"2020-01-08T20:26:58+00:00\",\"dateModified\":\"2020-03-24T20:19:57+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/nternow.com\/your-marketing-is-great-but-your-lead-collection-clucks\/\"},\"wordCount\":384,\"publisher\":{\"@id\":\"https:\/\/nternow.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/nternow.com\/your-marketing-is-great-but-your-lead-collection-clucks\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/nternow.com\/wp-content\/uploads\/2020\/01\/IMG_4599.jpg\",\"articleSection\":[\"Blogs\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/nternow.com\/your-marketing-is-great-but-your-lead-collection-clucks\/\",\"url\":\"https:\/\/nternow.com\/your-marketing-is-great-but-your-lead-collection-clucks\/\",\"name\":\"Your Marketing is Great But Your Lead Capture Clucks - NterNow\",\"isPartOf\":{\"@id\":\"https:\/\/nternow.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/nternow.com\/your-marketing-is-great-but-your-lead-collection-clucks\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/nternow.com\/your-marketing-is-great-but-your-lead-collection-clucks\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/nternow.com\/wp-content\/uploads\/2020\/01\/IMG_4599.jpg\",\"datePublished\":\"2020-01-08T20:26:58+00:00\",\"dateModified\":\"2020-03-24T20:19:57+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/nternow.com\/your-marketing-is-great-but-your-lead-collection-clucks\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/nternow.com\/your-marketing-is-great-but-your-lead-collection-clucks\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/nternow.com\/your-marketing-is-great-but-your-lead-collection-clucks\/#primaryimage\",\"url\":\"https:\/\/nternow.com\/wp-content\/uploads\/2020\/01\/IMG_4599.jpg\",\"contentUrl\":\"https:\/\/nternow.com\/wp-content\/uploads\/2020\/01\/IMG_4599.jpg\",\"width\":1920,\"height\":1080},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/nternow.com\/your-marketing-is-great-but-your-lead-collection-clucks\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/nternow.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Your Marketing is Great But Your Lead Capture Clucks\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/nternow.com\/#website\",\"url\":\"https:\/\/nternow.com\/\",\"name\":\"NterNow\",\"description\":\"Opening Doors to More Sales\",\"publisher\":{\"@id\":\"https:\/\/nternow.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/nternow.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/nternow.com\/#organization\",\"name\":\"NterNow\",\"url\":\"https:\/\/nternow.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/nternow.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/nternow.com\/wp-content\/uploads\/2024\/03\/nternow_black_horizontal.png\",\"contentUrl\":\"https:\/\/nternow.com\/wp-content\/uploads\/2024\/03\/nternow_black_horizontal.png\",\"width\":545,\"height\":131,\"caption\":\"NterNow\"},\"image\":{\"@id\":\"https:\/\/nternow.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/nternow.com\/#\/schema\/person\/180e0dd50d487647cb5e771afef815b3\",\"name\":\"lynne\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/nternow.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/73fba8782b64cb11ea401ceb367beb9e?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/73fba8782b64cb11ea401ceb367beb9e?s=96&d=mm&r=g\",\"caption\":\"lynne\"},\"url\":\"https:\/\/nternow.com\/author\/lynne\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Your Marketing is Great But Your Lead Capture Clucks - NterNow","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/nternow.com\/your-marketing-is-great-but-your-lead-collection-clucks\/","og_locale":"en_US","og_type":"article","og_title":"Your Marketing is Great But Your Lead Capture Clucks - NterNow","og_description":"Your Lead Collection is Fowl At last month\u2019s TecHome Builder Summit 2019 in the DC area, Lynne Davis of NterNow showed just how feather-weight builders\u2019 lead capture efforts are.\u00a0 \u201cIf we were teachers with students consistently scoring in the 60% or less range, we\u2019d all be fired,\u201d Davis said once off the podium.\u00a0 Take care [...]Read More...","og_url":"https:\/\/nternow.com\/your-marketing-is-great-but-your-lead-collection-clucks\/","og_site_name":"NterNow","article_published_time":"2020-01-08T20:26:58+00:00","article_modified_time":"2020-03-24T20:19:57+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/nternow.com\/wp-content\/uploads\/2020\/01\/IMG_4599.jpg","type":"image\/jpeg"}],"author":"lynne","twitter_card":"summary_large_image","twitter_misc":{"Written by":"lynne","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/nternow.com\/your-marketing-is-great-but-your-lead-collection-clucks\/#article","isPartOf":{"@id":"https:\/\/nternow.com\/your-marketing-is-great-but-your-lead-collection-clucks\/"},"author":{"name":"lynne","@id":"https:\/\/nternow.com\/#\/schema\/person\/180e0dd50d487647cb5e771afef815b3"},"headline":"Your Marketing is Great But Your Lead Capture Clucks","datePublished":"2020-01-08T20:26:58+00:00","dateModified":"2020-03-24T20:19:57+00:00","mainEntityOfPage":{"@id":"https:\/\/nternow.com\/your-marketing-is-great-but-your-lead-collection-clucks\/"},"wordCount":384,"publisher":{"@id":"https:\/\/nternow.com\/#organization"},"image":{"@id":"https:\/\/nternow.com\/your-marketing-is-great-but-your-lead-collection-clucks\/#primaryimage"},"thumbnailUrl":"https:\/\/nternow.com\/wp-content\/uploads\/2020\/01\/IMG_4599.jpg","articleSection":["Blogs"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/nternow.com\/your-marketing-is-great-but-your-lead-collection-clucks\/","url":"https:\/\/nternow.com\/your-marketing-is-great-but-your-lead-collection-clucks\/","name":"Your Marketing is Great But Your Lead Capture Clucks - NterNow","isPartOf":{"@id":"https:\/\/nternow.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/nternow.com\/your-marketing-is-great-but-your-lead-collection-clucks\/#primaryimage"},"image":{"@id":"https:\/\/nternow.com\/your-marketing-is-great-but-your-lead-collection-clucks\/#primaryimage"},"thumbnailUrl":"https:\/\/nternow.com\/wp-content\/uploads\/2020\/01\/IMG_4599.jpg","datePublished":"2020-01-08T20:26:58+00:00","dateModified":"2020-03-24T20:19:57+00:00","breadcrumb":{"@id":"https:\/\/nternow.com\/your-marketing-is-great-but-your-lead-collection-clucks\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/nternow.com\/your-marketing-is-great-but-your-lead-collection-clucks\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/nternow.com\/your-marketing-is-great-but-your-lead-collection-clucks\/#primaryimage","url":"https:\/\/nternow.com\/wp-content\/uploads\/2020\/01\/IMG_4599.jpg","contentUrl":"https:\/\/nternow.com\/wp-content\/uploads\/2020\/01\/IMG_4599.jpg","width":1920,"height":1080},{"@type":"BreadcrumbList","@id":"https:\/\/nternow.com\/your-marketing-is-great-but-your-lead-collection-clucks\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/nternow.com\/"},{"@type":"ListItem","position":2,"name":"Your Marketing is Great But Your Lead Capture Clucks"}]},{"@type":"WebSite","@id":"https:\/\/nternow.com\/#website","url":"https:\/\/nternow.com\/","name":"NterNow","description":"Opening Doors to More Sales","publisher":{"@id":"https:\/\/nternow.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/nternow.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/nternow.com\/#organization","name":"NterNow","url":"https:\/\/nternow.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/nternow.com\/#\/schema\/logo\/image\/","url":"https:\/\/nternow.com\/wp-content\/uploads\/2024\/03\/nternow_black_horizontal.png","contentUrl":"https:\/\/nternow.com\/wp-content\/uploads\/2024\/03\/nternow_black_horizontal.png","width":545,"height":131,"caption":"NterNow"},"image":{"@id":"https:\/\/nternow.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/nternow.com\/#\/schema\/person\/180e0dd50d487647cb5e771afef815b3","name":"lynne","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/nternow.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/73fba8782b64cb11ea401ceb367beb9e?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/73fba8782b64cb11ea401ceb367beb9e?s=96&d=mm&r=g","caption":"lynne"},"url":"https:\/\/nternow.com\/author\/lynne\/"}]}},"_links":{"self":[{"href":"https:\/\/nternow.com\/wp-json\/wp\/v2\/posts\/1834"}],"collection":[{"href":"https:\/\/nternow.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nternow.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nternow.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/nternow.com\/wp-json\/wp\/v2\/comments?post=1834"}],"version-history":[{"count":0,"href":"https:\/\/nternow.com\/wp-json\/wp\/v2\/posts\/1834\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/nternow.com\/wp-json\/wp\/v2\/media\/1802"}],"wp:attachment":[{"href":"https:\/\/nternow.com\/wp-json\/wp\/v2\/media?parent=1834"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nternow.com\/wp-json\/wp\/v2\/categories?post=1834"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nternow.com\/wp-json\/wp\/v2\/tags?post=1834"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}