{"id":1840,"date":"2020-02-04T10:14:57","date_gmt":"2020-02-04T16:14:57","guid":{"rendered":"https:\/\/nternow.com\/?p=1499"},"modified":"2020-03-24T20:57:59","modified_gmt":"2020-03-24T20:57:59","slug":"part-1-the-state-of-the-union-between-builders-and-new-home-buyers","status":"publish","type":"post","link":"https:\/\/nternow.com\/part-1-the-state-of-the-union-between-builders-and-new-home-buyers\/","title":{"rendered":"The State of the Union Between Builders and New Home Buyers: Part 1"},"content":{"rendered":"<h3 class=\"p1\"><span class=\"s1\">Takeaways From the Zillow Consumer Housing Trends Report 2019 for New Construction<\/span><\/h3>\n<p class=\"p1\"><span class=\"s1\">The current New Home Buyer Journey is in a state of flux.<span class=\"Apple-converted-space\">\u00a0 <\/span><\/span><span class=\"s1\">The Report makes clear that builder\u2019s sales strategies should be as extensive and varied as possible.<span class=\"Apple-converted-space\">\u00a0 <\/span><\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Consider these consumer data points&#8211;<\/span><\/p>\n<ul class=\"ul1\">\n<li class=\"li1\"><span class=\"s1\">New home buyers are most likely in the Millennial or Boomers cohorts<\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">In the buying process,Millennials focus on the community amenities and lifestyle while Boomers focus most on the house details.<\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">The majority of new construction buyers have purchased a home before (66%)\u2014both Millennials and Boomers &#8212; so they will often be buying and selling at the same time\u00a0<\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">Most of the Millennials and 75% of Boomers work full time<\/span><\/li>\n<li class=\"li1\"><span class=\"s1\"> While we often think new home buyers are motivated to buy due to market dynamics (ie. interest rates), in reality both groups are most often motivated by a life event (42%)<\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">The majority are married or have a life partner (79%) and are parents (44%)<\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">The most common methods for finding a builder are: <\/span><\/li>\n<\/ul>\n<p class=\"p3\"><strong><span class=\"s1\">#1 Driving by new construction in their desirable location (36%) <\/span><\/strong><\/p>\n<p class=\"p3\"><strong><span class=\"s1\">#2 Searching on the internet (28%)<\/span><\/strong><\/p>\n<h3 class=\"p1\"><span class=\"s1\">Conclusions from the data points:<\/span><\/h3>\n<h4 class=\"p1\"><span class=\"s1\"><b>New home buyers are stressed:<\/b><\/span><\/h4>\n<ul class=\"ul1\">\n<li class=\"li1\"><span class=\"s1\">Going thru life changing events.<span class=\"Apple-converted-space\">\u00a0 \u00a0<\/span><\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">They are time-poor due to working, family commitments, etc.<\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">Likely they have to juggle selling a home while buying<\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">First time buyers can be overwhelmed by the process itself<\/span><\/li>\n<\/ul>\n<h4 class=\"p1\"><span class=\"s1\"><b>It\u2019s important to know which cohort the buyer falls into:\u00a0<\/b><\/span><\/h4>\n<ul class=\"ul1\">\n<li class=\"li1\"><span class=\"s1\">Knowing if the buyer is a Millennial or a Boomer helps agents direct specific follow-up messages to them<\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">When conversing online, engage buyer with a survey which asks age or their current address (if an owner, look up to see when they purchased it) <\/span><\/li>\n<\/ul>\n<h4 class=\"p1\"><span class=\"s1\"><b>It\u2019s important to know if they own or rent:\u00a0<\/b><\/span><\/h4>\n<ul class=\"ul1\">\n<li class=\"li1\"><span class=\"s1\">Knowing if the buyer is an owner and if their home is or is not on the market indicates where they are in the purchase process<\/span><\/li>\n<\/ul>\n<h4 class=\"p1\"><span class=\"s1\"><b>Besides capturing buyers through the internet means:<\/b><\/span><\/h4>\n<ul class=\"ul1\">\n<li class=\"li1\"><span class=\"s1\">Look for ways to make the sales center more welcoming <\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">Invest in a system to capture drive-buyers who are dodging the sales center <\/span><\/li>\n<\/ul>\n<p class=\"p1\"><span class=\"s1\">For more information about drive-buyer lead capture systems, visit <a href=\"https:\/\/nternow.com\"><span class=\"s3\">www.NterNow.com<\/span><\/a> or call 678-910-1811<\/span><\/p>\n<p><em>**You can read Part 2 of our Takeaways from the Zillow report <a href=\"https:\/\/nternow.com\/resources\/blog\/part-2-the-state-of-the-union-between-builders-and-new-home-buyers\/\">here.\u00a0<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Takeaways From the Zillow Consumer Housing Trends Report 2019 for New Construction The current New Home Buyer Journey is in a state of flux.\u00a0 The Report makes clear that builder\u2019s sales strategies should be as extensive and varied as possible.\u00a0 Consider these consumer data points&#8211; New home buyers are most likely in the Millennial or [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/nternow.com\/part-1-the-state-of-the-union-between-builders-and-new-home-buyers\/\">Read More&#8230;<\/a><\/p>\n","protected":false},"author":2,"featured_media":1819,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[4],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The State of the Union Between Builders and New Home Buyers: Part 1 - NterNow<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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