{"id":1841,"date":"2020-02-04T10:57:40","date_gmt":"2020-02-04T16:57:40","guid":{"rendered":"https:\/\/nternow.com\/?p=1505"},"modified":"2020-03-24T21:05:51","modified_gmt":"2020-03-24T21:05:51","slug":"part-2-the-state-of-the-union-between-builders-and-new-home-buyers","status":"publish","type":"post","link":"https:\/\/nternow.com\/part-2-the-state-of-the-union-between-builders-and-new-home-buyers\/","title":{"rendered":"The State of the Union Between Builders and New Home Buyers: Part 2"},"content":{"rendered":"<h4 class=\"p1\"><span class=\"s1\">Continuing with our Takeaways From the Zillow Consumer Housing Trends Report 2019 for New Construction<\/span><\/h4>\n<p><em>**You can read Part 1 of our Takeaways from the Zillow report <a href=\"https:\/\/nternow.com\/resources\/blog\/part-1-the-state-of-the-union-between-builders-and-new-home-buyers\/\">here before continuing<\/a> on below.<\/em><\/p>\n<p class=\"p1\"><span class=\"s1\">The current New Home Buyer Journey is in a state of flux.<span class=\"Apple-converted-space\">\u00a0 <\/span>Gone are the days of Sales Center dominance.<span class=\"Apple-converted-space\">\u00a0 <\/span>The evolution began with online interactions and the rise of the Online Sales Counselor.<span class=\"Apple-converted-space\">\u00a0 <\/span>Now the flux is due to new technologies which provide innovative and wide-ranging means to meet today\u2019s homebuyer\u2019s needs for on-demand, informative, frictionless service.\u00a0<\/span><\/p>\n<h4 class=\"p3\"><span class=\"s1\">On-Demand Service<\/span><\/h4>\n<p class=\"p1\"><span class=\"s1\">When on the internet, buyers want an answer <i>immediately<\/i> no matter what the hour. Chatbots, speedy-reply OSCs, and \u201cWe\u2019ll be right with you\u201d texts leave a great impression. When the prospects are onsite, giving them the option of on-demand touring of your locked spec homes through a service like NterNow, shows you understand how time<b>&#8211;<\/b>strapped they are.<\/span><\/p>\n<h4 class=\"p3\"><span class=\"s1\">Informative Service<\/span><\/h4>\n<p class=\"p1\"><span class=\"s1\">Selecting the right communication channels to inform your buyers about your properties is essential.<span class=\"Apple-converted-space\">\u00a0 <\/span>The report shows interest in <b>3D tours and virtual (VR) technology is high among Millennials (44%)<\/b>.<span class=\"Apple-converted-space\">\u00a0 <\/span>However, <i>that also indicates 56% of Millennials desire in-person touring<\/i>.<span class=\"Apple-converted-space\">\u00a0 <\/span><em><b>Very few Boomers value VR tours (5%<\/b>)<\/em> but highly desire to tour available properties in person.<span class=\"Apple-converted-space\">\u00a0 <\/span>What options do you offer for informative in-person tours?<span class=\"Apple-converted-space\">\u00a0 <\/span>Offering both hands-on property tours led by your sales staff, as well as hands-off buyer self-service tours, raises buyer satisfaction.<span class=\"Apple-converted-space\">\u00a0 <\/span>Chatbots, live chat and chatty OSCs are also strong communication channels!<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">In addition, the Zillow study says <em><b>two-thirds of new home buyers purchase in the area they initially considered.<\/b><span class=\"Apple-converted-space\">\u00a0 <\/span><\/em>If the buyers fail to show interest in the initial community they visit, how do you inform and entice them to visit your other nearby communities?<span class=\"Apple-converted-space\">\u00a0 <\/span>The outdated practice of restricting leads to only the collection community hurts sales and your reputation as a reliable information source.<span class=\"Apple-converted-space\">\u00a0 <\/span>Again, technology like NterNow\u2019s NterMore feature and chat can help create community to community touring.<\/span><\/p>\n<h4 class=\"p3\"><span class=\"s1\">Frictionless Service<\/span><\/h4>\n<p class=\"p1\"><span class=\"s1\">Offering multiple customer journey pathways is the key to today\u2019s buyer satisfaction.<span class=\"Apple-converted-space\">\u00a0 <\/span>For the buyer who wants to interface with a person, the sales center journey is the answer.<span class=\"Apple-converted-space\">\u00a0 <\/span>However, most homebuyers want to interact with a salesperson only when they are two-thirds of the way thru their decision-making (Forrester Research 2017).<span class=\"Apple-converted-space\">\u00a0 <\/span>Providing \u201cfrictionless\u201d options can both increase your lead capture and at the same time provide those customers with an enjoyable, frictionless sales journey.<\/span><\/p>\n<h4 class=\"p1\"><span class=\"s1\">According to the Zillow research, the average customer journey is a long one.<span class=\"Apple-converted-space\">\u00a0\u00a0<\/span><\/span><\/h4>\n<p class=\"p1\"><span class=\"s1\"><em><b>Millennials spend an average of 4.3 months to DECIDE ON a new construction home to purchase, while Boomers take an average of 6.6 months<\/b><\/em>\u2014over a half a year!<span class=\"Apple-converted-space\">\u00a0 <\/span>Since these buyers wish to invest an average of 3-5 months researching their options without any sales \u201cinterference\u201d, what frictionless assistance can you offer until they are ready to interact?<span class=\"Apple-converted-space\">\u00a0 <\/span>Again, allowing them to independently tour your locked spec homes on-demand, interact with 24\/7 chatbots\/live chat, and converse with helpful OSCs are three ways to insure buyers want to do business with you.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">For more information about NterNow, chatbots or an emailed copy of the 2019 Zillow Report, contact <a href=\"mailto:Laura@NterNow.com\"><span class=\"s2\">Laura@NterNow.com<\/span><\/a>.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Continuing with our Takeaways From the Zillow Consumer Housing Trends Report 2019 for New Construction **You can read Part 1 of our Takeaways from the Zillow report here before continuing on below. The current New Home Buyer Journey is in a state of flux.\u00a0 Gone are the days of Sales Center dominance.\u00a0 The evolution began [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/nternow.com\/part-2-the-state-of-the-union-between-builders-and-new-home-buyers\/\">Read More&#8230;<\/a><\/p>\n","protected":false},"author":2,"featured_media":1818,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[4],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The State of the Union Between Builders and New Home Buyers: Part 2 - NterNow<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nternow.com\/part-2-the-state-of-the-union-between-builders-and-new-home-buyers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The State of the Union Between Builders and New Home Buyers: Part 2 - NterNow\" \/>\n<meta property=\"og:description\" content=\"Continuing with our Takeaways From the Zillow Consumer Housing Trends Report 2019 for New Construction **You can read Part 1 of our Takeaways from the Zillow report here before continuing on below. 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