{"id":750,"date":"2017-07-13T09:38:19","date_gmt":"2017-07-13T15:38:19","guid":{"rendered":"https:\/\/nternow.com\/?p=750"},"modified":"2017-07-13T09:38:19","modified_gmt":"2017-07-13T15:38:19","slug":"3-dcx2017","status":"publish","type":"post","link":"https:\/\/nternow.com\/3-dcx2017\/","title":{"rendered":"#3 Takeaway from BDX Summit"},"content":{"rendered":"

BOKKA Group’s 2015-16 Homebuyer Conversion Report<\/a><\/em>, which was handed out at the Summit, provides insights on homebuyer digital behaviors and how to enhance your website to be most effective. Here are some takeaways from the report\u2014<\/p>\n

What sources most often drive viewers to homebuilder’s websites?<\/em><\/strong><\/p>\n

Independent Listing Sites (Zillow, Move.com, etc.) 
\nOffline Advertising (Print, radio, TV, etc.) 
\nOrganic Search Results (Googling New Homes Builders) 
\nLowest results: Banner Ads and Paid Search Results<\/p>\n

What tools most influence buyers during their research phase?<\/em><\/strong><\/p>\n

Highest– Photo Galleries and Interactive Floorplans 
\nLowest– Virtual Reality Tours and Videos<\/p>\n

What items most influence buyers to provide their contact information?<\/em><\/strong><\/p>\n

Most influential– Tone of website (Millennials) and “We Don’t Share Your Info” statement (Boomers)<\/p>\n

Buyers are most likely to register for email updates:<\/em><\/strong><\/p>\n

Most likely — <\/em><\/strong>For Plans, Pricing, and Promos 
\nLeast likely– For Access to an Interactive Brochure<\/p>\n

In scheduling an appointment with a builder, buyers are most likely to click on an:<\/em><\/strong><\/p>\n

Email Link
\nPhone Number
\nThru a link on the directions page\u2014be sure to put one there!<\/p>\n

For a copy of the full Homebuyer Conversion Report<\/em>, email me your address and I’ll mail one to you. Thank you to Jimmy Diffee, Co-Founder of the BOKKA Group<\/a> for this leading-edge report!<\/p>\n

To accelerate the conversion of website viewers into sales, install NterNow on a home in your communities. According to BDX, digital homebuyers next drive past the homes they are most interested in. NterNow offers them the opportunity to DIY tour the locked home\u2014and you receive their contact information for follow-up \u2013 just like a web lead or better! You can more than triple your lead capture with NterNow! Call 678-910-1811<\/a> for a demo.<\/p>\n","protected":false},"excerpt":{"rendered":"

BOKKA Group’s 2015-16 Homebuyer Conversion Report, which was handed out at the Summit, provides insights on homebuyer digital behaviors and how to enhance your website to be most effective. Here are some takeaways from the report\u2014 What sources most often drive viewers to homebuilder’s websites? Independent Listing Sites (Zillow, Move.com, etc.)  Offline Advertising (Print, radio, TV, […]<\/p>\n

Read More…<\/a><\/p>\n","protected":false},"author":2,"featured_media":1780,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[8],"tags":[],"acf":[],"yoast_head":"\n#3 Takeaway from BDX Summit - NterNow<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nternow.com\/3-dcx2017\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"#3 Takeaway from BDX Summit - NterNow\" \/>\n<meta property=\"og:description\" content=\"BOKKA Group’s 2015-16 Homebuyer Conversion Report, which was handed out at the Summit, provides insights on homebuyer digital behaviors and how to enhance your website to be most effective. 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