Introduction

In homebuilding, technology should never come at the cost of brand identity.

Buyers remember not just the homes they tour but also how those tours feel,  how intuitive, trustworthy, and professional the experience is.

For Westway Homes, that brand experience has always been a top priority. So when the team decided to introduce self-guided tours, they needed a platform that could blend convenience with customization, automation with authenticity.

Their solution? NterNow.

As JP Rael, VP of Operations and Sales at Westway Homes, puts it:

“The transition was seamless, and the customization really leveled up our brand.”

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This is how one forward-thinking builder modernized its sales process without losing what makes its brand unique.

The Challenge: Modernizing Access Without Losing Control

Like many builders, Westway Homes faced an evolving buyer landscape.

More of their prospects were starting their searches online, researching independently, and wanting flexibility to tour homes without scheduling appointments. But with that convenience came a challenge: how could the company deliver self-touring options that felt like Westway; professional, personal, and premium?

Traditional showing methods were too rigid. Third-party access tools were clunky or didn’t reflect the brand’s polished aesthetic. And with a smaller sales team managing multiple communities, manual coordination was becoming unsustainable.

The goal was clear: modernize access while keeping brand trust and control intact.

The Solution: A Seamless Transition with NterNow

When Westway Homes discovered NterNow, the fit was immediate.

The platform offered everything the team needed secure self-guided access, real-time data, verified leads, and most importantly, the ability to customize the buyer experience to reflect their brand identity.

But what really stood out to JP and his team was how easy the transition was.

“We were up and running faster than expected,” JP recalls. “The setup was simple, the system worked right away, and the NterNow team supported us every step of the way. We didn’t have to overhaul anything — it just fit.”

NterNow’s plug-and-play design made it possible for Westway Homes to roll out self-guided access across their communities with minimal disruption. No complex tech integration. No long learning curve. Just a smooth, functional shift to a smarter system.

Customization That Strengthens Brand Identity

For Westway Homes, brand consistency is everything, from the signage on the model home to the tone of their email follow-ups.

NterNow made it possible to carry that same brand experience into every self-guided tour.

Through branded messaging, tailored instructions, and consistent visual identity, the team ensured that every buyer touchpoint, from the “Unlock Home” screen to post-tour communication, reflected Westway’s high standards.

The result? A seamless, branded experience that made buyers feel they were dealing directly with Westway Homes, not a third-party app.

And because NterNow works quietly behind the scenes, it allowed the brand to shine while automating the rest.

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Maintaining a Human Touch

Even with automation and digital access, Westway Homes never lost sight of the human side of sales.

NterNow was built to complement sales teams, not replace them. And for JP, that was key.

The system didn’t eliminate sales interactions, it made them more meaningful. By freeing up time previously spent managing tours, reps could now engage more thoughtfully with verified, high-intent buyers.

It’s not about removing people from the process, it’s about enabling them to do their best work.

As JP puts it, “Our industry is based on adaptability. You have to evolve to keep leading. NterNow helped us evolve in the right direction.”

A Professional Experience for Buyers

On the buyer side, the impact was immediate.

Prospects appreciated being able to tour on their own schedule, at their own pace, without waiting for appointment slots or feeling rushed. For many, that freedom built a stronger emotional connection to the homes they explored.

And because every detail from signage to tour instructions reflected Westway Homes’ brand tone, the experience felt consistent, trustworthy, and premium.

The data told the same story: increased tour activity, more qualified leads, and faster conversions.

Scaling the Success

After a successful pilot, Westway Homes quickly expanded its use of NterNow across more communities.

What started as a simple experiment became a core part of the company’s selling strategy. The leadership team saw how scalable the solution was and how easily it could grow with their inventory.

That’s one of NterNow’s biggest strengths, its Crawl–Walk–Run scalability model. Builders can start small, learn fast, and scale confidently as the system proves its value.

For Westway Homes, that approach aligned perfectly with their commitment to smart, sustainable growth.

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Conclusion: Level Up Your Brand, Simplify Your Sales

For builders like Westway Homes, NterNow has become more than a solution, it’s a competitive edge.

It makes touring effortless, data powerful, and branding consistent across every buyer interaction.
It’s how modern builders maintain their personal touch while adopting smarter, scalable tools.

As JP Rael summed it up best:

“The transition was seamless, and the customization really leveled up our brand.”

Your buyers are ready to explore. Is your brand ready to meet them?

Contact the NterNow team to discover how self-guided access can modernize your sales strategy and elevate your brand experience.