GO FISHING! Fishing is an art form which calls for the right type of rods and reels, attractive bait/lure and active patience on the part of the fisherman or woman. Applying the same attributes to your selling of close-outs and other properties completed over 30 days can cap the drain on your bottom-line. The […]
Fess Up— You’re Still Offering Realtor Bonuses on Hard-To-Sell Homes…
In selling close-outs and other hard-to-sell homes, are you offering Realtors: O Super-sized commissions? O Trips, goodies, or even cars? O Multi-thousand dollar bonuses? STOP RIGHT NOW! Why? Because, you’re not incentivizing the decision-makers, only the influencers. In addition, your best local Realtors have an ethical dilemma—how to handle being “bribed”. Finally, there are more […]