Month: February 2019

Doom and Gloom News?

Posted on February 17, 2019 by lynne

Reading NAHB’s Housing Headlines make you want to cry? Is it a trend or a cycle? Should we build aggressively or tentatively? What should we do about pricing? As an industry, we’ve been thru lots of corrections, if that’s what this is. As people, we can easily talk ourselves into fearful positions– like after 911 […]

Are the Frozen Food Cases Locked Up in Your Grocery Store?

Posted on February 11, 2019 by lynne

Then why lock up YOUR product, forcing customers to peer in the windows or ask an agent to escort them thru your spec homes? Here’s why this customer journey is flawed and why offering alternative customer journeys with technology-driven do-it-yourself strategies will help you create happy buyers and can sell more houses. Offering Buyers to […]