“Are these two roles blurred in your homebuilding operation? “ Kimberly Mackey, Anya Chrisanthon and Quint Lears presented a terrific roundtable discussion about these two roles. “And who’s job is it? “ Usually BOTH, with one being the leader and the other the collaborator. Kimberly stressed that it’s best if the roles are not blurred but kept […]
From IBS2020: Marketing Or Sales – Whose Job Is It Anyway?
