“Are these two roles blurred in your homebuilding operation? “ Kimberly Mackey, Anya Chrisanthon and Quint Lears presented a terrific roundtable discussion about these two roles. “And who’s job is it? “ Usually BOTH, with one being the leader and the other the collaborator. Kimberly stressed that it’s best if the roles are not blurred but kept […]
You versus the Homebuyers driving thru your neighborhoods who are ignoring your Sales Center. Round 1 You vs. Independent HomeBuyers- You decide while sitting in your Sales Center, “That’s it. No more inventory take-ones in the street-side box. Drive-buyers will HAVE to stop into the sales center to find out available inventory and prices.” […]
You’re not to blame – Amazon is! Buyers today are spoiled by the Amazon journey which: Involves an order-taker/shopping cart, not a salesperson Provides on-demand research, comparisons and decision-making Shares testimonials, data and upselling options in one spot Again, without a salesperson’s involvement. Recognizing this, most industries are looking for ways to provide an alternative […]
SAFE UNATTENDED ACCESS Does that sound like an oxymoron to you? How can a builder provide the public unattended access to locked new spec homes yet still keep the homes secure? Isn’t that asking for trouble? “Yes, back in the old days when you left your specs open all day to the public, theft and […]
Your Lead Collection is Fowl At last month’s TecHome Builder Summit 2019 in the DC area, Lynne Davis of NterNow showed just how feather-weight builders’ lead capture efforts are. “If we were teachers with students consistently scoring in the 60% or less range, we’d all be fired,” Davis said once off the podium. Take care […]