BOKKA Group’s 2015-16 Homebuyer Conversion Report, which was handed out at the Summit, provides insights on homebuyer digital behaviors and how to enhance your website to be most effective. Here are some takeaways from the report—
What sources most often drive viewers to homebuilder’s websites?
Independent Listing Sites (Zillow, Move.com, etc.)
Offline Advertising (Print, radio, TV, etc.)
Organic Search Results (Googling New Homes Builders)
Lowest results: Banner Ads and Paid Search Results
What tools most influence buyers during their research phase?
Highest– Photo Galleries and Interactive Floorplans
Lowest– Virtual Reality Tours and Videos
What items most influence buyers to provide their contact information?
Most influential– Tone of website (Millennials) and “We Don’t Share Your Info” statement (Boomers)
Buyers are most likely to register for email updates:
Most likely — For Plans, Pricing, and Promos
Least likely– For Access to an Interactive Brochure
In scheduling an appointment with a builder, buyers are most likely to click on an:
Thru a link on the directions page—be sure to put one there!
For a copy of the full Homebuyer Conversion Report, email me your address and I’ll mail one to you. Thank you to Jimmy Diffee, Co-Founder of the BOKKA Group for this leading-edge report!
To accelerate the conversion of website viewers into sales, install NterNow on a home in your communities. According to BDX, digital homebuyers next drive past the homes they are most interested in. NterNow offers them the opportunity to DIY tour the locked home—and you receive their contact information for follow-up – just like a web lead or better! You can more than triple your lead capture with NterNow! Call 678-910-1811 for a demo.